This is a broad blog about how your small business could improve the overall look of your marketing by looking at your branding.
Use of Colour
To give you an idea of this, here is the western meanings of some colours.
Red: warmth, love, anger, danger, boldness, excitiement, speed, strength, energy, determination, desire, passion, courage, socialism.
Pink: feminine, love, caring, nurture.
Orange: attention-grabbing, comfort, liveliness, cowardice, hunger, optimism, overwhelm, summer, intellect, happiness, energy, conflict.
Green: durability, relaiblity, environmental, luxurious, optimism, well-being, nature, calm, relaxation, spring, safety, honesty, harmony, freshness.
Blue: peace, professionalism, loyalty, reliablity, honour, trust, melancholia, boredom, coldness, winter, depth, stability, conservatism.
Purple: power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, magic.
Gray: conservatism, traditionalism, intelligence, serious, dull, uninteresting.
Brown: relaxing, confident, casual, reassuring, nature, earthy, solid, reliable, genuine, autumn, endurance.
Black: elegance, sophistication, formality, power, strength, illegality, depression, morbidity, night, death.
White: cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility, snow, ice, cold.
Now if some of these colours are used in combination with one another and in various shades of those colours the visual impact can be stunning, such as a White logo on a shade of Blue background for a business in a health or well-being industry.
Why not explore about what these colours say about your business, see if they have some real life applications that could assist your business in ongoing marketing.
Some reasons to do it.
Below is an example of fellow #SBS winner Dreamee Teepees, they were wanting to make the logo more appealing to adults and not the children they were organising the sleepovers for.
You might have gone into partnership and broadened the scope of the business and want to reflect that within the branding design too.
What to do with the new design.
An example of how a logo and branding can be utilised by fellow #SBS winner Amshire Solutions Ltd.,this has ranged from branded mugs, branded pens, branded mouse mats, drip mats and leaflets.