Social media has been a fantastic marketing tool for my small business.
The first of many highlights for my small business was when I won @TheoPaphitis #SBS (Small Business Sunday) on 16th October 2011, which led to adding a page about the win and additional content on my website, such as blogs about events such as #SBSEvent2017, #SBSEvent2018, #SBSEvent2019, #SBSEvent2020, #SBSEvent2021, #SBSEvent2022, #SBSEvent2023 along with additional content which includes work carried out for fellow #SBS winners.
The result of this has resulted in some interesting website search results.
![](https://www.aquadesigngroup.co.uk/wp-content/uploads/2024/02/theo-paphitis-small-business-sunday.jpg)
![](https://www.aquadesigngroup.co.uk/wp-content/uploads/2024/02/Theo-Paphitis-sbs-winner.jpg)
The second big thing that happened was winning @Jacqueline_Gold #MOM (Men on Monday) in March 2012 and just like when I won #SBS, I decided to promote the win by creating a winners page and create content about my win.
The search engine results have been interesting.
![](https://www.aquadesigngroup.co.uk/wp-content/uploads/2024/02/Jacqueline-Gold-MOM.jpg)
![](https://www.aquadesigngroup.co.uk/wp-content/uploads/2024/02/Jacqueline-Gold-WOW-winner.jpg)
Inspired by these social media wins and the Diamond Jubilee celebrations of Queen Elizabeth II in 2012 I decided to create #QueenOf, #KingOf and #MonarchOf competition day.
![](https://www.aquadesigngroup.co.uk/wp-content/uploads/2024/02/smallbusiness-competition-twitter.jpg)
The competition hashtags have had some intersting results too.
![](https://www.aquadesigngroup.co.uk/wp-content/uploads/2024/02/queenof.jpg)
![](https://www.aquadesigngroup.co.uk/wp-content/uploads/2024/02/monarchof.jpg)
As I was searching for some things in relation to physical networking I recently put in a search term and found this.
![](https://www.aquadesigngroup.co.uk/wp-content/uploads/2024/02/business-stockport.jpg)
I hope you have found this little blog of interest.
If you’re a @TheoPaphitis #SBS winner, @Jacqueline_Gold #WOW winner or a business wanting to get more reach I’d be happy to have a chat and see what you can do as a business to increase your own visibilty.
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