It’s the end of yet another fantastic meet-up for Theo Paphitis #SBS winners in Birmingham and time as always to share what went on.

Early arrivals

Ever since the first event in 2012 when I rocked up on the day of the event and was shattered on the evening post event I’ve always arrived on the Thursday, I do this for two reasons. Firstly to have catch-ups with fellow #SBS winners that are arriving early and to unwind ahead of the event.

Outside ICC Birmingham

It also gives me a chance to explore Birmingham and see what’s on offer.

Broad Street Tunnel on Black Sabbath Bridge
Gas Street Basin
Transport Trust Plaque
Gas Street Basin – old meets new

Some little gems on the canal too

Tap and Spile

As I said previously, arriving early gives you a chance to have a good catch up with winners and new winners attendinhg the event for the first time.

Met up with Charms by Joanna at Tap and Spile before heading back to hotel.

Later on met up with Steffi Andrews, Poochee Care, Petals Training and Charms by Joanna at The Brasshouse Pub, before heading for some food.

Steffi Andrews, Poochee Care, Petals Training and Charms by Joanna

And wouldn’t you know it when we got to Zizzi we met up with Bobbi London, Mummy Magic, Baby 2 Sleep and Mad About Money.

Steffi Andrews, Poochee Care, Petals Training, Charms by Joanna, Bobbi London,
Mummy Magic, Baby 2 Sleep and Mad About Money

Fun time was had by all, along with setting the world to rights.

#SBSEvent2023 day

To say I’m eager on event day, any event day would be an understatemet, the buzz never goes away even after attending the last nine events and being the tenth I was in a very good mood.

Pre event selfie at hotel
Pre event selfie at ICC Birmingham

Got into the event and met some lovely winners.

Kitsch Republic and Kate O’Brien Art showing off they are #MadeBySBS
Help for Movers, she’s #QueenOf Moving too!
Technotub showing off they’re #MadeBySBS

Kypros Kyprianou

Always a welcome from Kypros Kyprianou to winners.

Kypros Kyprianou

He also went through some of the things happening at #SBSEvent2023.

Theo Paphitis

And then the main man Mr P came on stage…

Theo Paphitis
10th #SBS Event
What type of businesses are #SBS winners
Ratio of #SBS winners
#SBS on Instagram

Kirstie Kavanagh

As with past events, the event is always insightful and #SBSEvent2023 was no different with a presentation from Google.

Money, Money, Money

It’s all about the money in business.

Owen O’Kane

A presentation about Healthy Mind, Healthy Business.

Lunch Break

Never miss the opportunity to meet and chat with your fellow #SBS winners during lunch.


It was lunch and provided an opportunity for winners to get photos with the #MadeBySBS badge board I brought with me.

Scarlet Impressions #MadeBySBS
KokokelliWomble #MadeBySBS
Charms by Joanna #MadeBySBS
Charlotte Wade Photo Art #MadeBySBS
Bobbi London #MadeBySBS
Lindi Kirwin #MadeBySBS
MonChic Mosaics #MadeBySBS #makefroggyfamous

Fireside Chat

This year, the fireside chat was with Mark Blundell.

Followed by some rather exciting news.

Post #SBSEvent2023 fun

The annual events gives me a chance to unwind and take a step back from the business, it’s very beneficial.

Canal from bridge opposite ICC Birmigham
Broad Street view from bridge opposite ICC Birmigham
And relax
And get cosy at Cosy Club

Heading home

Tried out the new tram system in central Birmingham and will be using again.

I hope you’ve enjoyed my blog.

For those businesses I missed chatting to, look forward to seeing you at my 11th event at #SBSEvent2024 and for those business not taking part in #SBS, be sure get involved on Twitter and Instagram.