Branding

Your brand is more than just your logo, it tells the story of the sort of business you are and the people behind the name. Colours play a key part in this by their meanings.

• Red: Courage
• Pink:Love
• Brown:Convention
• Orange:Endurance
• Gold: Prosperity
• Yellow: Wisdom
• Green: Well being
• Blue: Truth
• Indigo: Intuition
• White: Purity
• Black: Stability
• Gray: Security

With this in mind, a logo can be created to match the intention of your business. The brand is more than just your logo. The brand also involves the design of your stationery, brochures, website, vehicle graphics, showroom graphics, promotional items and workwear.

At Aqua Design Group I've had the pleasure of helping a few businesses with this and would like to share a story with you.

I was referred to the partner of an IT Consultant at one of the networking groups as she was looking to start a business called Cheshire Costs Management and was wanting a logo and stationery designed and printed for the business. She was wanting a 2 colour logo which were based on the colours of a legal governing body (Burgandy Red/Gray) after coming up with a few ideas, she wanted me to develop one of the ideas and through this process the final logo was created. Once the logo was finalised I then started to design the business cards, compliment slips and letterheads. Using the characteristics of the logo the final design is both strong and flexoble enough to be used on any future literature the business might require.